IFTTT vs Zapier
A side-by-side look at 2 AI & ML tools for 2026 — the verdict, pricing, ratings, features, and what readers think.
ifttt.com
Best for individuals and small teams automating everyday apps, mobile and smart-home tasks
No-code automation that connects 1,000+ apps, devices and AI agents with simple trigger-and-action Applets.
Visit IFTTT
zapier.com
Best for non-developer teams that want to connect many apps and automate workflows without writing code
Connect your apps and automate workflows.
Visit ZapierPricing compared
IFTTT
$2.09/mo
Zapier
$19.99/mo
Head to head
| IFTTT | Zapier | |
|---|---|---|
| Starting price | $2.09/mo | $19.99/mo |
| Free tier | Yes | Yes |
| Free trial | — | 14-day Professional trial, no credit card required |
| Platforms | Web · iOS · Android | Web · API |
| Founded | 2010 | 2011 |
| HQ | San Francisco, USA | San Francisco, USA |
Pros & cons
IFTTT
Pros
- Free plan includes unlimited Applets, all 1,000+ services and 1,000 credits a month.
- Very low entry price: paid plans start at USD 2.09 per month billed annually.
- Large library of ready-made Applets from IFTTT, partners and the community.
- Strong mobile and smart-home coverage with iOS and Android apps.
- AI Agent, AI-generated Applets and an MCP server connect it to AI assistants.
Cons
- Credit-based pricing means heavy or AI-powered Applets can use up the monthly allowance.
- Free plan polls services about once an hour, so triggers are not instant.
- Less suited to complex branching or data-transformation workflows than developer-oriented tools.
- Multiple accounts per service require the top Pro+ plan.
Zapier
Pros
- Connects 9,000+ apps, so most tools in a business stack are covered.
- Free plan includes unlimited Zaps, Tables and Forms with 100 tasks per month.
- Failed actions, triggers, filters and formatter steps do not count as tasks.
- Team plan adds SAML SSO, shared Zaps and shared app connections for up to 25 users.
- Zapier MCP and AI steps let AI assistants and agents act inside connected apps.
Cons
- Costs scale with task volume, so busy workflows can get expensive.
- Free plan limits Zaps to two steps and 100 tasks a month.
- Hitting the limit pauses Zaps unless pay-per-task billing is enabled, at a higher per-task rate.
- Team and Enterprise trials require contacting sales.
- Prices shown are starting-from figures for the lowest task tier.