Attio vs Close
A side-by-side look at 2 AI & ML tools for 2026 — the verdict, pricing, ratings, features, and what readers think.
A
attio.com
Best for Startups and revenue teams that want a customizable, AI-driven CRM instead of a rigid one
A flexible, AI-native CRM with built-in agents, enrichment and call intelligence for modern revenue teams.
Visit Attio
close.com
Best for Inside-sales and outbound teams that want calling, email and SMS in one CRM
Sales CRM with built-in calling, email, SMS and an AI agent, built for inside-sales teams that live on the phone.
Visit ClosePricing compared
Attio
$35/user/mo
Close
$9/user/mo
Head to head
| Attio | Close | |
|---|---|---|
| Starting price | $35/user/mo | $9/user/mo |
| Free tier | Yes | No |
| Free trial | Free plan for up to 3 seats, no credit card required | 14-day free trial, no credit card required |
| Platforms | Web · iOS · Android · API | Web · iOS · Android · API |
| Founded | — | 2013 |
Pros & cons
Attio
Pros
- Flexible data model with custom objects and attributes fits non-standard sales motions.
- Inbox and calendar sync with automatic enrichment cuts manual data entry.
- Built-in AI agents, workflows, sequences and Call Intelligence on Pro.
- API, webhooks, app SDK and MCP server make it easy to connect your own agents.
- Free plan for up to 3 seats with no credit card required.
Cons
- AI and enrichment usage is metered by credits, so heavy use can mean buying more.
- Free and Plus plans cap the number of objects, seats and reports.
- Call Intelligence, sequences and advanced reporting need the Pro plan.
- Newer and smaller ecosystem than long-established CRMs such as Salesforce or HubSpot.
Close
Pros
- Calling, email and SMS live inside the CRM, so every touchpoint is logged automatically.
- Power dialer and predictive dialer suit high-volume outbound teams.
- Chloe AI agent can call, qualify and book meetings without leaving the CRM.
- Built-in importers for HubSpot, Pipedrive and HighLevel ease migration.
- 30-day money-back guarantee and a no-card 14-day trial lower the risk of trying it.
Cons
- No permanent free plan.
- Workflows, the power dialer and bulk email only start on the Growth plan ($99).
- Calling and SMS are usage-based and AI runs on monthly credits, so the bill is less predictable than a flat seat price.
- The entry-level Solo plan is capped at one user and 10,000 leads.