HubSpot vs Zoho
A side-by-side look at 2 Marketing tools for 2026 — the verdict, pricing, ratings, features, and what readers think.
Head to head
| HubSpot | Zoho | |
|---|---|---|
| Platforms | — | Web · iOS · Android |
Features compared
| HubSpot | Zoho | |
|---|---|---|
| Plans & pricing | ||
| Free tier | — | ✓ Yes |
| Free trial | — | ✓ Yes |
| Pricing model | — | Per seat / per app or bundled (Zoho One) |
| Platforms & access | ||
| Web app | — | ✓ Yes |
| Mobile apps | — | ✓ Yes |
| Desktop app | — | ✗ No |
| Self-hosted option | — | ✗ No |
| Integrations & extensibility | ||
| Public API | — | ✓ Yes |
| Webhooks | — | ✓ Yes |
| Native integrations | — | 1,000+ via Zoho Marketplace & Zapier |
| Automation (Zapier/Make) | — | ✓ Yes |
| Security & compliance | ||
| SSO / SAML | — | ✓ Yes |
| Two-factor auth | — | ✓ Yes |
| SOC 2 | — | ✓ Yes |
| GDPR compliant | — | ✓ Yes |
| Encryption at rest | — | ✓ Yes |
| Collaboration | ||
| Team workspaces | — | ✓ Yes |
| Real-time collaboration | — | ✓ Yes |
| Role-based permissions | — | ✓ Yes |
| Guest access | — | ✓ Yes |
| Support | ||
| Email support | — | ✓ Yes |
| Live chat support | — | ✓ Yes |
| Phone support | — | ✓ Yes |
| Knowledge base | — | ✓ Yes |