Home / Guides / HubSpot vs Marketo Engage

HubSpot vs Marketo Engage

A side-by-side look at 2 Marketing tools for 2026 — the verdict, pricing, ratings, features, and what readers think.

H
hubspot.com

CRM and marketing tools for growing companies.

Visit HubSpot
M
marketo.com

Adobe's enterprise marketing automation and demand generation platform.

Visit Marketo Engage

Head to head

HubSpot Marketo Engage
Platforms — Web

Features compared

HubSpot Marketo Engage
Plans & pricing
Free tier — ✗ No
Free trial — ✓ Yes
Pricing model — Per seat / enterprise (custom pricing)
Platforms & access
Web app — ✓ Yes
Mobile apps — ✗ No
Desktop app — ✗ No
Self-hosted option — ✗ No
Integrations & extensibility
Public API — ✓ Yes
Webhooks — ✓ Yes
Native integrations — 500+ integrations via Adobe Exchange
Automation (Zapier/Make) — ✓ Yes
Security & compliance
SSO / SAML — ✓ Yes
Two-factor auth — ✓ Yes
SOC 2 — ✓ Yes
GDPR compliant — ✓ Yes
Encryption at rest — ✓ Yes
Collaboration
Team workspaces — ✓ Yes
Role-based permissions — ✓ Yes
Support
Email support — ✓ Yes
Live chat support — ✓ Yes
Phone support — ✓ Yes
Knowledge base — ✓ Yes