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Close vs Salesforce

A side-by-side look at 2 CRM & Sales tools for 2026 — the verdict, pricing, ratings, features, and what readers think.

Close
close.com
Best for Inside-sales and outbound teams that want calling, email and SMS in one CRM

Sales CRM with built-in calling, email, SMS and an AI agent, built for inside-sales teams that live on the phone.

Visit Close
Salesforce
salesforce.com
Best for Mid-size and enterprise sales organizations that need deep customization

The world's #1 CRM platform for sales, service, and marketing.

Visit Salesforce

Pricing compared

Close
$9/user/mo
  • Free tier No
  • Free trial 14-day free trial, no credit card required
Salesforce
$25/user/mo
  • Free tier Yes
  • Free trial Try for free on paid suites

Head to head

Close Salesforce
Starting price $9/user/mo $25/user/mo
Free tier No Yes
Free trial 14-day free trial, no credit card required Try for free on paid suites
Platforms Web · iOS · Android · API Web · iOS · Android
Founded 2013 —

Pros & cons

Close
Pros
  • Calling, email and SMS live inside the CRM, so every touchpoint is logged automatically.
  • Power dialer and predictive dialer suit high-volume outbound teams.
  • Chloe AI agent can call, qualify and book meetings without leaving the CRM.
  • Built-in importers for HubSpot, Pipedrive and HighLevel ease migration.
  • 30-day money-back guarantee and a no-card 14-day trial lower the risk of trying it.
Cons
  • No permanent free plan.
  • Workflows, the power dialer and bulk email only start on the Growth plan ($99).
  • Calling and SMS are usage-based and AI runs on monthly credits, so the bill is less predictable than a flat seat price.
  • The entry-level Solo plan is capped at one user and 10,000 leads.
Salesforce
Pros
  • Deepest customization and the largest partner ecosystem of any CRM listed here.
  • Starter Suite at $25 per user per month brings sales, service and marketing tools to small teams.
  • Core through Max tiers add built-in AI, Slack, Tableau and Agentforce capabilities.
  • Mature enterprise security and admin controls on higher tiers.
  • Free Suite tier shown on Salesforce's pricing page.
Cons
  • Pricing climbs steeply: Core $195, Advanced $395 and Max $550 per user per month.
  • Pro Suite is $100 per user per month and billed annually.
  • Premier support and several add-ons are paid extras.
  • Typically needs admin or partner help to configure well, so it is heavy for small teams.

Features compared

Close Salesforce
Plans & pricing
Free tier — ✗ No
Free trial — ✓ Yes
Pricing model — Per seat / usage-based
Platforms & access
Web app — ✓ Yes
Mobile apps — ✓ Yes
Desktop app — ✗ No
Self-hosted option — ✗ No
Offline mode — ✗ No
Integrations & extensibility
Public API — ✓ Yes
Webhooks — ✓ Yes
Native integrations — 3,000+ via AppExchange
Automation (Zapier/Make) — ✓ Yes
Security & compliance
SSO / SAML — ✓ Yes
Two-factor auth — ✓ Yes
SOC 2 — ✓ Yes
GDPR compliant — ✓ Yes
Encryption at rest — ✓ Yes
Collaboration
Team workspaces — ✓ Yes
Real-time collaboration — ✓ Yes
Role-based permissions — ✓ Yes
Guest access — ✓ Yes
Support
Email support — ✓ Yes
Live chat support — ✓ Yes
Phone support — ✓ Yes
Knowledge base — ✓ Yes