Close vs HubSpot
A side-by-side look at 2 CRM & Sales tools for 2026 — the verdict, pricing, ratings, features, and what readers think.
close.com
Best for Inside-sales and outbound teams that want calling, email and SMS in one CRM
Sales CRM with built-in calling, email, SMS and an AI agent, built for inside-sales teams that live on the phone.
Visit Close
hubspot.com
Best for Small and mid-sized teams that want CRM, marketing and sales in one platform
All-in-one CRM platform with a genuinely useful free tier and paid Sales, Marketing and Service Hubs.
Visit HubSpotPricing compared
Close
$9/user/mo
HubSpot
$9/seat/mo
Head to head
| Close | HubSpot | |
|---|---|---|
| Starting price | $9/user/mo | $9/seat/mo |
| Free tier | No | Yes |
| Free trial | 14-day free trial, no credit card required | Free tools forever; paid tiers have free trials |
| Platforms | Web · iOS · Android · API | Web · iOS · Android · API |
| Founded | 2013 | — |
Pros & cons
Close
Pros
- Calling, email and SMS live inside the CRM, so every touchpoint is logged automatically.
- Power dialer and predictive dialer suit high-volume outbound teams.
- Chloe AI agent can call, qualify and book meetings without leaving the CRM.
- Built-in importers for HubSpot, Pipedrive and HighLevel ease migration.
- 30-day money-back guarantee and a no-card 14-day trial lower the risk of trying it.
Cons
- No permanent free plan.
- Workflows, the power dialer and bulk email only start on the Growth plan ($99).
- Calling and SMS are usage-based and AI runs on monthly credits, so the bill is less predictable than a flat seat price.
- The entry-level Solo plan is capped at one user and 10,000 leads.
HubSpot
Pros
- Free CRM includes unlimited contacts and companies, email integration and a meeting scheduler.
- Marketing, Sales and Service Hubs share one customer database.
- Sales Hub Starter at $9 per seat per month (annual) is cheap to enter.
- Large integration marketplace and free training through HubSpot Academy.
- Scales from a two-person team to enterprise with custom objects on Enterprise.
Cons
- Free tools are capped at 2 users, 1 pipeline and 3 email templates.
- Professional costs $90 per seat per month annually and carries a $1,500 one-time onboarding fee.
- Enterprise tier starts at $150 per seat with a $3,500 onboarding fee.
- Costs climb quickly once you add multiple hubs and extra seats.