Bright Data vs Serper

• One platform covers proxies, unblocking, SERP, crawling, browsers, scraper APIs and ready-made datasets.
• Large proxy footprint: 400M+ residential IPs in 195 countries, plus ISP and datacenter options.
• Pay-per-use entry pricing, from $1 per 1,000 requests on Unlocker, SERP and Crawl APIs.
• Free tiers on several products and a free MCP server make agent prototyping cheap.
• Managed data acquisition and datasets let teams skip building pipelines entirely.

• Pricing differs for every product (per request, per GB, per IP, per record), so total cost is hard to forecast.
• Broader and heavier than developer-first scrapers like Firecrawl, with a steeper learning curve.
• Enterprise orientation: managed services start at $1,500 to $2,000 per month.
• Performance and customer-outcome claims on the site are vendor-published, not independently tested.

• Google-quality results (organic, knowledge graph, answer box, PAA) through a simple JSON API.
• Among the cheapest per-query pricing in the category, from $0.30 per 1,000 queries at volume.
• 2,500 free queries with no credit card make evaluation risk-free.
• Covers Search, Images, News, Maps, Places, Videos, Shopping, Scholar, Patents and Autocomplete.
• Ships as a ready-made tool in LangChain, so wiring it into an agent takes minutes.

• Returns snippets and links only; you still need a scraper or extraction API for full page content.
• Not an agent-native or semantic index, so results are not pre-chunked or token-optimised for LLMs.
• Depends on Google results, which makes it a wrapper rather than an independent search index.
• The homepage does not publish rate limits, credit expiry or company details such as HQ and founding year.