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ActiveCampaign vs HubSpot

A side-by-side look at 2 Marketing tools — the facts, the pricing, the features, and what readers think.

A
activecampaign.com

Customer experience automation platform for email marketing and CRM.

Visit ActiveCampaign
H
hubspot.com

CRM and marketing tools for growing companies.

Visit HubSpot

Head to head

ActiveCampaign HubSpot
Endorsements 0 0
Pricing
Free tier
Free trial
Platforms Web · iOS · Android
Founded
Released
HQ
Team size

Features compared

ActiveCampaign HubSpot
Plans & pricing
Free tier ✗ No
Free trial ✓ Yes
Pricing model Per contact / tiered plans
Platforms & access
Web app ✓ Yes
Mobile apps ✓ Yes
Desktop app ✗ No
Self-hosted option ✗ No
Integrations & extensibility
Public API ✓ Yes
Webhooks ✓ Yes
Native integrations 900+ integrations via native & Zapier
Automation (Zapier/Make) ✓ Yes
Security & compliance
SSO / SAML ✓ Yes
Two-factor auth ✓ Yes
SOC 2 ✓ Yes
GDPR compliant ✓ Yes
Encryption at rest ✓ Yes
Collaboration
Team workspaces ✓ Yes
Role-based permissions ✓ Yes
Support
Email support ✓ Yes
Live chat support ✓ Yes
Knowledge base ✓ Yes