ActiveCampaign vs HubSpot
A side-by-side look at 2 Marketing tools for 2026 — the verdict, pricing, ratings, features, and what readers think.
A
activecampaign.com
Customer experience automation platform for email marketing and CRM.
Visit ActiveCampaignHead to head
| ActiveCampaign | HubSpot | |
|---|---|---|
| Platforms | Web · iOS · Android | — |
Features compared
| ActiveCampaign | HubSpot | |
|---|---|---|
| Plans & pricing | ||
| Free tier | ✗ No | — |
| Free trial | ✓ Yes | — |
| Pricing model | Per contact / tiered plans | — |
| Platforms & access | ||
| Web app | ✓ Yes | — |
| Mobile apps | ✓ Yes | — |
| Desktop app | ✗ No | — |
| Self-hosted option | ✗ No | — |
| Integrations & extensibility | ||
| Public API | ✓ Yes | — |
| Webhooks | ✓ Yes | — |
| Native integrations | 900+ integrations via native & Zapier | — |
| Automation (Zapier/Make) | ✓ Yes | — |
| Security & compliance | ||
| SSO / SAML | ✓ Yes | — |
| Two-factor auth | ✓ Yes | — |
| SOC 2 | ✓ Yes | — |
| GDPR compliant | ✓ Yes | — |
| Encryption at rest | ✓ Yes | — |
| Collaboration | ||
| Team workspaces | ✓ Yes | — |
| Role-based permissions | ✓ Yes | — |
| Support | ||
| Email support | ✓ Yes | — |
| Live chat support | ✓ Yes | — |
| Knowledge base | ✓ Yes | — |